Friday, March 25, 2011

We Are Norfolk District

It's a question I'm asked a lot -- by family, friends, even by people I meet at the local supermarket. In fact, I suspect we'll hear it many times at upcoming events such as the Environment Virginia Symposium, AirPower Over Hampton Roads, and the Virginia State Fair.

What does the Norfolk District, U.S. Army Corps of Engineers do, exactly?

Truth be told, I can hardly contain my enthusiasm as I launch into the Corps' storied history and explain how the men and women of our district continue the legacy of service to the Commonwealth of Virginia and the nation through programs that range from environmental restoration to military construction.

It's a mission so complex and diverse that there is no easy answer, no 30-second sound bite that ties it all into a neat little package. Yes, it's science and engineering, but it's also real estate and contracting and so much more ...

In formal settings such as civic group meetings and new employee orientation, the answer to the question came as a 45-minute slide presentation that often reduced our fascinating mission to bullets and images that left the audience stifling yawns. Even the most enthusiastic audience only has so much tolerance for slides, right?

So, we made a video.

Now, our story is told by real employees: the people who live and work in your communities, the people who execute these missions every day, the people I'm privileged to lead, the people who serve YOU.

They are the Norfolk District.

I invite you to take a look and leave feedback. You can find the HD version of "We Are Norfolk District" here.


Building Strong

COL Andy Backus